ENROUSH UAE (“Company”, “we”, “us”, or “our”) is committed to protecting your personal data in accordance with the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (“PDPL”).

This Privacy Policy explains how we collect, use, process, store, and transfer your personal data when you use our website www.enroush.ae and our related services.

1. Data Controller

Your personal data is processed by:
ENROUSH UAE
Email: privacy@enroush.ae
Phone: +971 56 694 6563
(Registered commercial entity details to be inserted as applicable)
For the purposes of UAE PDPL, the Company acts as the Data Controller.

2. Joint Processing and International Processing

As part of our centralized operational structure, certain personal data is processed together with:
ENROUSH SRL
Frunzei Street No. 26
021534 Bucharest
Romania
ENROUSH SRL provides centralized services including:
E-commerce infrastructure and hosting
Order and subscription management
Customer service operations
IT systems and backend development
Marketing communications (email and SMS)
Technical and operational support
Accordingly, your personal data may be transferred to and processed in Romania and potentially other jurisdictions where our service providers operate.
All international transfers are carried out in compliance with applicable UAE data protection requirements.

3. Categories of Personal Data Collected

Depending on your interaction with our website and services, we may collect and process:
Full name
Email address
Phone number
Billing and shipping address
Order and payment information
IP address
Device and browser information
Usage and interaction data
Customer service communications
We do not intentionally collect or process sensitive personal data unless legally required or explicitly provided with your consent.

4. Purposes of Processing

Your personal data is processed for the following purposes:
Processing and fulfilling your orders
Managing payments and deliveries
Providing customer support
Sending marketing communications (where consent is provided)
Improving website functionality and user experience
Conducting analytics and performance measurement
Complying with legal and regulatory obligations

5. Legal Grounds for Processing

Under the UAE PDPL, we process personal data based on:
Your consent
The necessity to perform a contract with you
Compliance with legal obligations
Legitimate business interests, provided your fundamental rights are not overridden
You may withdraw your consent at any time where processing is based on consent.

6. Sharing of Personal Data

Your personal data may be shared with:
Payment processors
Logistics and courier companies
IT and hosting service providers
Marketing and analytics providers
ENROUSH SRL (Romania) for centralized operational support
All third parties are contractually required to maintain appropriate confidentiality and data protection standards.

7. International Data Transfers

Your personal data may be transferred outside the United Arab Emirates.
Where such transfers occur, we ensure that:
The recipient jurisdiction provides an adequate level of data protection; or
Appropriate contractual and technical safeguards are implemented in accordance with UAE law.

8. Data Retention

We retain personal data only as long as necessary to fulfill the purposes described in this Policy, including:
Duration of the contractual relationship
Compliance with accounting and tax obligations
Legitimate business needs
Marketing data is retained until consent is withdrawn.

9. Your Rights Under UAE Law

Under the UAE PDPL, you have the right to:
Access your personal data
Request correction of inaccurate data
Request erasure of personal data
Restrict or object to certain processing activities
Request data portability where applicable
Withdraw consent at any time
Requests may be submitted to: privacy@enroush.ae
We will respond within the legally prescribed timeframe.

10. Data Security

We implement appropriate technical and organizational measures to protect personal data against:
Unauthorized access
Loss or destruction
Misuse or alteration
This includes encryption technologies (such as SSL), access control systems, and secure payment processing standards.
We do not store credit card details on our servers.

11. Cookies

Our website uses cookies and similar technologies to enhance user experience and analyze website performance.
You may manage your cookie preferences through your browser settings or our cookie banner.

12. Updates to this Privacy Policy

We may update this Privacy Policy from time to time.
The most current version will always be available on our website.
Last Updated: April 2025
ENROUSH UAE